We Are Your Financial Coach

To the team at GFA Financial Group, financial guidance isn’t just about managing your assets. It’s about creating a path for your goals and walking you through decisions that arise as your life changes. When we say we’re your coach on everything finance-related, we mean everything.


Dennis L. Morin


University of Connecticut – 1968 – Bachelor of Science, Mechanical Engineering
University of Connecticut – 1977 – Master of Business Administration, Finance

1968 to 1987 – United Technologies Corporation, Customer Financing
1987 to 1995 – White Enterprises – Commercial Real Estate Development
1995 to 2005 – American Express Financial Advisors – Financial Advisor
2005 to 2006 – Ameriprise Financial – Financial Advisor
July 2006 – Commonwealth Financial Network® – Investment Adviser Representative

FINRA Series 7 – Securities, stocks, bonds
FINRA Series 65 – Uniform Registered Investment Advisor
FINRA Series 63 – Uniform Securities Agent of Connecticut
Life insurance: variable life, accident/health, variable annuities

Dennis has been married to Joyce for 43 years. They have two children, Matt and Kathy. Matt lives in Manchester, Connecticut, with his son, Tony. Kathy lives in Vernon, Connecticut, with her children, Tobyn and Bryce. Dennis has an older son, Jeff, from a previous marriage. Jeff and his wife, Cathy, have two lovely children, Troy and Megan, and live in South Windsor, Connecticut.

Dennis has lived in Manchester, Connecticut, since 1952. His interests include traveling, gardening, photography, and writing.


Jeffrey C. Morin


College of The Holy Cross - 1994 - Bachelor of Arts, Economics
Salisbury School - 1990 - Distinction in Spanish

June 2007 - Commonwealth Financial Network - Financial Advisor
2005 to 2023 - President, Wilson Oil Company, Inc.
1997 to 2023 - President, Mobile Mix Concrete, LLC
1995 to 2005 - Vice President, Wilson Oil Company, Inc.

Licenses and Registrations
FINRA Series 7 - Securities, Stocks, Bonds (held through Commonwealth Financial Network)
FINRA Series 66 - Uniform Combined State Law (held through Commonwealth Financial Network)
Life Insurance, Variable Life, Accident/Health, Variable Annuities 

Jeff has been married to Cathy for 24 years. They have two children, Megan (29), and Troy (23), a granddaughter, Avery (1), and two dogs, Nikki and Reggie. Jeff and his family have lived in South Windsor, Connecticut, for 27 years. His hobbies include competing in triathlons, cooking, and traveling.


Rita Hayes

Administrative Assistant

Rita joined GFA Financial Group in 2010 as a Administrative Assistant to Dennis and Jeffrey. She enjoys the interaction with our clients in-person or on the phone and helping with any of their needs.

Rita lives with her husband, Barry, in Ellington. Connecticut. She has three children and two grandchildren, which she so enjoys spending time with. Rita also enjoys walking the trails and vacationing in Maine.


Desarae Balanceau

Client Service Manager

Desarae joined our team in 2022 as our Client Service Manager. She has an associates degree in Computerized Accounting and a Certificate in Medical Assisting. Desarae has an extensive background in the medical office field. She transitioned into the financial services industry looking for the opportunity to take on a new challenge and grow professionally.

Desarae has two boys and lives in Stafford Springs, Connecticut. She enjoys spending time with her family and outdoor activities such as camping, kayaking, and long days at the beach.

Our Extended Team

Our affiliation with Commonwealth Financial Network® gives us access to teams of advanced planning consultants, investment research specialists, and retirement professionals, to help us address your needs. Use the links below to learn more about our support teams.