First, Do No Harm
Hippocrates created the Hippocratic Oath as a guide for physicians of his day, and it has stood the test of time. Here is our idealistic take on a credo for the Good Financial Advisor.
Committed to Our Credo
We swear that we will fulfill the precepts of this credo, to the best of our abilities and judgment.
We will strive to always place the best interests of our clients above everything else, holding the trust of our clients to be sacred and inviolable.
We will strive to keep our clients from financial harm, giving great care to the preservation of assets entrusted to our keep.
We will provide quality advice on a timely basis to assist our clients in the pursuit of their goals, and keep their goals at the forefront of all of our actions.
We will take such actions as needed to enable our clients to achieve their goals. Those actions shall be clear and understandable, and shall neither be excessive, nor less than required.
We will not attempt to perform tasks beyond our abilities or training, and will seek the assistance of others when our skills are not sufficient to meet the needs of our clients.
We will charge fair, reasonable, and competitive fees, and fully disclose all fees in a timely fashion.
We will conduct ourselves in a professional manner at all times. Our relationship with our clients shall be appropriate and proper in every respect.
We will keep private all that transpires between ourselves and our clients, and will respect their emotions, concerns, and feelings.
If we do not violate this credo, we hope to enjoy life and art, the respect of others, and a legacy of admiration and affection. May we always act to uphold the highest principles of the financial advisory profession, and experience the rewards of helping those who seek financial independence.
